United Kingdom

With a history of innovation, Admiral Group is one of the UK’s largest car insurance providers with over 11% market share across four brands: Admiral, Bell, Diamond and elephant.co.uk. Confused.com was the UK’s first price comparison website, originally set up in 2002 to provide a car insurance comparison service. Launched in 1998, Gladiator is the Group’s Commercial Vehicle insurance broker, acting on behalf of several of the UK’s largest commercial vehicle insurers. Admiral Household launched in 2012 and in 2013, the Group also established two new law firms, Admiral Law and BDE Law.

company locations staff: 
5 187
company locations year: 


Gladiator Commercial launched in April 1998 as an insurance broker. The Group now sells van insurance directly through the brand, now known simply as Gladiator.


Elephant, then elephant.co.uk, launched in 2000 and was the first UK company to sell car insurance online. Today it specialises in no nonsense, great value, straightforward car insurance.