We are a leading FTSE100 Financial Services company with businesses in the UK, Europe and America. We set up in 1993 as a car insurance specialist, but since then we have expanded into other countries and other services such as price comparison, home and travel insurance, Insurtech, personal loans, car finance and legal services. 

Our history is one of growth, profitability and innovation. When we launched in 1993 we had just one brand, zero customers and 57 members of staff. We now have over 11,000 colleagues and 7 million customers worldwide. 

We’re proud to have our headquarters and UK offices in south Wales as well as businesses in Spain, Italy, France and the US. We also have offices in Halifax, Canada and Delhi, India.

We care deeply about our colleagues, our customers and the impact we make on the world. We strive to do the right thing at every turn. Our purpose defines the reason we exist, and the way we do things.  

Our purpose is to help more people to look after their future. Always striving for better together.  

We have an agile, innovative and test and learn organisational culture, underpinned by our four pillars of communication, equality, recognition and fun, and our philosophy that people who like what they do, do it better. 

During the early 2000’s, we created Confused.com, the UK’s first price comparison website and in 2017 we launched Admiral Financial Services. Admiral Financial Services utilises the learning gained from the Group’s experience within the insurance sector and has a focus on data analytics, technology, customer-centricity and product innovation.   

More recently, we launched new Insurtech propositions, such as Veygo and Homebrella and most recently set up Admiral Pioneer tasked with exploring and investing in new ventures and emerging consumer needs. 

Our Offices

Our Brands