Admiral Group sponsors many different organisations and events in the South Wales area and we do this for a number of reasons:

  • To support our local communities in South Wales of which we are part of
  • To support events our staff might have an interest in
  • To reflect Admiral's vibrancy and fun culture
  • To raise our profile as a good employer within the community

Our current sponsorships portfolio includes:

Admiral is the official shirt sponsor of the Welsh national rugby team. As a company with its roots firmly in Wales, we're delighted to be associated with the Welsh team as they're cheered on by rugby fans around the world. We have proudly sponsored the Welsh Rugby Union (WRU) team since 2010, and in February 2015 signed a new two year deal which will see the Admiral logo emblazoned on the famous Welsh jersey until 2017.

Our sponsorship is geared towards our staff who enjoy tickets to games at Principality Stadium, visits by players to our offices and money-can’t-buy experiences with the WRU.

Chapter is a multi-artform venue which includes theatre, cinema screens, an art gallery and cafe/bar. It is popular with Admiral staff who enjoy numerous benefits as part of our sponsorship, including cinema tickets, creative workshops and a discount at the centre.

We are delighted to team up with St David’s Hospice Care in Newport to sponsor the City of Newport Half Marathon.  It’s a fantastic event for the city of Newport and is popular with members of staff from Newport, Cardiff and Swansea.  

We are delighted to sponsor the Wales Millennium Centre, an internationally renowned theatre and arts organisation showcasing the very best of musical theatre, opera, ballet and dance, as well as performing outreach work within Welsh communities.    

As a car insurance provider we have a natural link to road safety and we teamed with the Road Safety Team to raise awareness of road safety in the Swansea area, helping to keep children in the area safe when going to and from school. 

Admiral has sponsored the Admiral Swansea Bay 10k since 2007. It is one of the UK’s premier road races with a flat, fast and scenic route alongside the magnificent views of Swansea Bay and is popular with our staff members, both beginners and experienced runners.

No Fit State is a contemporary circus combining live music, dance, stage design and film with traditional circus skills. As part of our sponsorship of No Fit State, performers come to our offices and events and teams can take part in team building circus skills workshops.  

The Waterfront Winterland is a Christmas attraction based for 7 weeks in Museum Park, Swansea. It includes 2 ice rinks Santa’s grotto, funfair rides, a tall tower carousel and an indoor cafe. Admiral have sponsored this event since 2007 and staff love this attraction and often visit it on team afternoon outs.  

Techniquest is the UK’s longest established science centre, that offers interactive experiences mainly aimed at children. Admiral sponsors Techniquest’s After Hours evening events, which are aimed at young adults, making them popular with our staff. As part of this sponsorship our staff and their families can also enjoy Techniquest.

Admiral sponsors the Admiral Young Driver scheme, which gives 11 to 16 year olds a chance to develop their driving skills long before they venture onto public roads.

The Riverfront, Newport holds a relaxed cabaret-style comedy club on the last Friday of the month which offers attendees the chance to enjoy up to three professional comedian acts. It’s a fantastic regular event in Newport city centre and our staff love going.

Pride Cymru

Admiral is a proud sponsor of Pride Cymru 2016, Wales’ biggest annual celebration of equality and diversity which takes place on Saturday 13th August 2016.

We’re pleased to sponsor the Fireworks Spectacular at the Celtic Manor Resort in Newport. The event which includes live music, entertainment and children’s funfair rides is popular with our staff and their families who really look forward to the event.

It’s a pleasure to be involved in the Tiny Rebel Newport Food & Drink Festival. 2016 is the 6th year of the festival and promises to be the biggest and best yet. It’s a great event in the city centre where our Newport office is based and staff enjoy special activities in the office as well as the festival day itself.

Admiral is delighted to sponsor Jermin Productions of Dick Whittington this year. Jermin productions was officially established in 2013 in South Wales by theatrical duo Mark and Nia Jermin. This is our first year of working with Jermin productions and we are excited to be working with them.

We’re delighted to sponsor the Admiral Ice Rink as part of Cardiff’s Winter Wonderland, featuring a brand new additional feature of a clear span roof to keep skaters dry. The Winter Wonderland, hosted on Cardiff City Hall lawn, includes a fairground and the authentic Alpine Village with a Bier Keller, Glühwein and German hot dogs that make you feel like you have just stepped off the pistes.