Admiral Group sponsors many different organisations and events in the South Wales area and we do this for a number of reasons:

  • To support our local communities in South Wales of which we are part of
  • To recognise and celebrate the diversity of our communities
  • To support events our staff might have an interest in
  • To reflect our vibrant, diverse and fun culture
  • To raise our profile as a good employer within the community

Our current sponsorships portfolio includes:

We're proud of our partnership with Welsh Rugby which began in 2010, and Admiral is the Jersey Sponsor of the Welsh 7s Team, and the Welsh Under-20 and Under-18 Teams.

For us, it is more than having the Admiral name on a jersey; the main reason is because of our staff. They tell us how delighted they are to see Admiral associated with their heroes. Our partnership means our staff get some great benefits too, including visits to our offices by players, tours of Principality Stadium and the chance to train like a player with some pretty impressive coaches. The children of staff have even taken part in the Festival of Rugby.

Chapter is a multi-artform venue which includes theatre, cinema screens, an art gallery and cafe/bar. It is popular with Admiral staff who enjoy numerous benefits as part of our sponsorship, including cinema tickets, creative workshops and a discount at the centre.

We are delighted to team up with St David’s Hospice Care in Newport to sponsor the City of Newport Half Marathon.  It’s a fantastic event for the city of Newport and is popular with members of staff from Newport, Cardiff and Swansea.  

As a car insurance provider we have a natural link to road safety and we teamed with the School Crossing Patrol Service in Cardiff Council to provide uniforms for school crossing officers and raise awareness of road safety in Cardiff, helping to keep children in the area safe when going to and from school. 

Admiral has sponsored the Admiral Swansea Bay 10k since 2007. It is one of the UK’s premier road races with a flat, fast and scenic route alongside the magnificent views of Swansea Bay and is popular with our staff members, both beginners and experienced runners.

No Fit State is a contemporary circus combining live music, dance, stage design and film with traditional circus skills. As part of our sponsorship of No Fit State, performers come to our offices and events and teams can take part in team building circus skills workshops.  

Techniquest is the UK’s longest established science centre, that offers interactive experiences mainly aimed at children. Admiral sponsors Techniquest’s After Hours evening events, which are aimed at young adults, making them popular with our staff. As part of this sponsorship our staff and their families can also enjoy Techniquest.

We're proud to be the main sponsor of Pride Cymru, Wales’ biggest annual celebration of equality and diversity. We have supported Price Cymru since 2000 and as main stage sponsor and primary partner, we increased our support for the 2018 event. As part of the sponsorship, Admiral staff take part in the Pride parade and help as volunteers at the event, plus our Admiral Inspire Choir and an Admiral band perform on the main stage.


We are delighted to sponsor Jermin Productions Aladdin for 2018. Jermin Productions was officially established in 2013 in South Wales by theatrical duo Mark and Nia Jermin to bring accessible theatre to the local community. We are excited to be working with them for a third year.



We’re delighted to sponsor the Admiral Ice Rink as part of Cardiff’s Winter Wonderland, featuring a brand new additional feature of a clear span roof to keep skaters dry. The Winter Wonderland, hosted on Cardiff City Hall lawn, includes a fairground and the authentic Alpine Village with a Bier Keller, Glühwein and German hot dogs that make you feel like you have just stepped off the pistes.

We've joined forces with Swansea Council to provide funding for new uniforms for the school crossing patrol workforce and help raise awareness of road safety, helping to keep children in the area safe when going to and from school. 

We are proud to sponsor the Child of Courage category at the 2018 Evening Post Community Awards. The awards night was held on Thursday 29th March in the Brangwyn Hall, Swansea and celebrates community heroes from the Swansea Bay area.

We’re proud to support Sherman Cymru’s School and Community Programme in which local businesses in Cardiff support schools situated in disadvantaged communities of the city and beyond. Our involvement helps young people experience a unique opportunity to engage with the arts and gain an insight into what goes on behind the scenes at Sherman Theatre.

We’re delighted to sponsor the Fireworks Spectacular which sees the sky above Celtic Manor lights up with a dazzling display. It’s a popular event with our staff, especially those based in our Newport office.  

We're proud to sponsor the Achiever Award at the Pride of Gwent Awards. The awards recognise the unsung heroes within the Gwent community. Some have saved lives, some have cared for others and some have raised huge amounts for Charity or have made a real difference to their communities. Others have faced adversity or illness with great courage.

We’re proud to be working alongside Welsh Hearts to support the Cardiff Santa and Elf Dash 2018. Now officially the biggest festive fun run in Wales, you can walk, run or jog the 5k route around Cardiff Bay, with all funds raised going towards Welsh Hearts.