Who we are
Founded in 1993, we are an international financial services group with customers in France, Italy, Spain, the UK and the USA. Headquartered in Wales in the UK, we are proud to be Wales’ only FTSE 100 company.
We have over 11,000 colleagues who all strive to serve our 10 million customers in line with our purpose to help more people to look after their future; always striving for better together.
Our strategy
Our strategy remains highly focused on building customer-centric, sustainable businesses for the long term. We strive to keep doing what we’re doing well and do it better year after year.
Our customers and our colleagues are at the heart of what we do and underpin our three strategic goals.
Business diversification
Increase customer engagement and business resilience, enriching our proposition beyond motor
Motor evolution
Evolve our proposition for change in mobility, striving for market leadership
Admiral 2.0
Accelerate speed of delivery towards building a better customer experience
