Help more people to look after their future.
Always striving for better, together.
From launching the first end-to-end online motor insurance product in the UK, the first insurance aggregator and the first MultiCar product, we have a proven track record for innovating and redesigning how we support customers to make their lives easier.
We know our customers want a quick and easy way to interact with us and our products, and we want to ensure that they can contact us in the most convenient way for them. All colleagues across the Group complete annual training in accordance with local regulation to ensure we are treating our customers with fairness and transparency. For example, in the UK, this includes training on Consumer Duty, Vulnerable customers and Data Protection.
We are committed to providing great customer experiences and our Group-wide test-and-learn approach ensures we continue to meet our customers’ current and evolving needs. This approach is reflected in our strategy, as we strive to maintain our customer focus by continuing to develop customer-centric propositions and services.
Admiral Group is a place Where You Can. We prioritise doing what’s right: for customers, for each other, and beyond. Our colleagues are empowered to live by their values and have a positive impact.
In our contact centres, the ability to Make a Difference stretches further than just helping our customers get the most out of their policies. Our colleagues can use Impact Hours to volunteer at a charity or organisation close to their hearts, as well as show small acts of kindness to customers who’ve made an impression.
Richard, Customer Advisor in our UK contact centre: “I had a great call with a customer recently who was looking at our MultiCar product. During the call, we were looking through his named drivers, one of which was his daughter who was on a provisional license. We needed her driving licence number, which he didn’t have to hand, so he messaged her during our call. As we continued chatting, he received a response from his daughter to say that she had just passed her test, a huge surprise to him as she had kept the test a secret! He was over the moon for her, as was I. I sent a celebratory gift for his daughter on behalf of Admiral and as an extra thank you for being such a lovely customer to talk to that day.”
Supporting customers with our Storm Hub
Since 2021, an average of seven major storms have devastated the UK each year. To better support our customers, our UK Household team launched ‘Storm Hub’ in June 2023. The Storm Hub aims to improve our customers’ awareness of weather events and provide advice on how they can keep themselves and their properties safe during these times. Storm Hub sends weather warnings to our customers to ensure they are aware of any extreme weather events forecasted in the UK, and directs them to the Hub for more education and signposting. It also highlights what their insurance cover includes for any subsequent claims they need to make. Our key priority is keeping our customers safe and helping them better understand the risks around extreme weather.
