Admiral, our first brand, was set up in 1993. Its products include MultiCover, MultiCar, home insurance and travel insuranceas well as personal loans and car finance. Admiral's aim is to give customers the best possible customer service.


Apparent Insurance is the Group’s second U.S. direct insurance brand and was launched in January 2019. Apparent offers tailored features, discounts and services designed specifically for families.

Balumba was Admiral Group's first brand outside the UK. It launched in Spain in November 2006.

Bell was set up originally as Bell Direct in 1997 targeting drivers with zero no claims bonus. Bell now specialises in plug & drive telematics insurance for safe drivers., launched in 2013, offers online insurance comparison services in the United States. is Admiral Group's direct insurance operation in Italy and was launched in May 2008.

Diamond launched in 1997 in response to a gap in the market for good value, hassle free insurance aimed at women.

Elephant, then, launched in 2000 and was the first UK company to sell car insurance online. Today it specialises in no nonsense, great value, straightforward car insurance.

Elephant Auto was the Group's first car insurance company in the United States of America and was launched in October 2009.

Gladiator Commercial launched in April 1998 as an insurance broker. The Group now sells van insurance directly through the brand, now known simply as Gladiator.

L'olivier – assurance launched in December 2010. It is the Group’s direct insurance brand in France.

Qualitas Auto is the Group’s second Spanish direct insurance brand and was launched in March 2013.

Veygo launched in October 2017 and currently provides temporary car insurance and learner driver insurance, but is looking to expand into other areas that can support flexible mobility solutions.