Admiral, our first brand, was set up in 1993. Its products include MultiCar and home insurance and its aim is to give customers the best possible customer service.
Balumba was Admiral Group's first brand outside the UK. It launched in Spain in November 2006.
Bell was set up originally as Bell Direct in 1997 targeting drivers with zero no claims bonus. Bell now specialises in plug & drive telematics insurance for safe drivers. offers online insurance comparison services in the United States. Launched in 2013, it is the most recent addition to Admiral Group. is the UK’s first and longest-running price-comparison site. It helps drivers win on all things motor – from buying a car, financing it and insuring it, to selling it again – and everything in-between. is Admiral Group's direct insurance operation in Italy and was launched in May 2008.
Diamond launched in 1997 in response to a gap in the market for good value, hassle free insurance aimed at women.
Elephant, then, launched in 2000 and was the first UK company to sell car insurance online. Today it specialises in no nonsense, great value, straightforward car insurance.
Elephant Auto was the Group's first car insurance company in the United States of America and was launched in October 2009.
Gladiator is the Group’s insurance broker and was launched in April 1998 as Gladiator Commercial. The Company acts on behalf of several of the largest commercial vehicle insurers in the UK.
L'olivier – assurance auto launched in December 2010. It is the Group’s direct insurance brand in France. is a price comparison business based in Paris, France. It was launched in January 2010.
Qualitas Auto is the Group’s second Spanish direct insurance brand and was launched in March 2013.
Rastreator is our Spanish price comparison site. It was launched in March 2009 and offers online car insurance (seguros coche) comparison services.